{"id":1155,"date":"2024-11-15T18:14:06","date_gmt":"2024-11-15T18:14:06","guid":{"rendered":"https:\/\/eva.mayer.cc\/socialmedia_schaden-copy-2\/"},"modified":"2026-02-11T12:58:37","modified_gmt":"2026-02-11T11:58:37","slug":"socialmedia_ebf","status":"publish","type":"post","link":"https:\/\/eva.mayer.cc\/en\/socialmedia_ebf\/","title":{"rendered":"08 Social-Media Einfach Barrierefrei"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1155\" class=\"elementor elementor-1155\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7683d6f e-flex e-con-boxed e-con e-parent\" data-id=\"7683d6f\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d0ec76 elementor-widget elementor-widget-heading\" data-id=\"6d0ec76\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 10-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Social Media Strategy: <br>Einfach BarriereFrei<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fabd7eb e-flex e-con-boxed e-con e-parent\" data-id=\"fabd7eb\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c6fe0a9 e-con-full e-flex e-con e-child\" data-id=\"c6fe0a9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87fb6da elementor-widget elementor-widget-image\" data-id=\"87fb6da\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 10-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/eva.mayer.cc\/wp-content\/uploads\/elementor\/thumbs\/mockup_EBF_transparent-scaled-rizvou92a3o6vhckq169fpbdn7aoeca831imtyeg6o.webp\" title=\"mockup_EBF_transparent\" alt=\"Ein Mockup-Design, das verschiedene barrierefreie Social-Media-Posts auf einem Smartphone-Display zeigt, gestaltet f\u00fcr das Projekt Einfach BarriereFrei.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b8d36c e-con-full e-flex e-con e-child\" data-id=\"5b8d36c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8615d54 elementor-widget elementor-widget-heading\" data-id=\"8615d54\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Goals<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a2b112 elementor-widget elementor-widget-text-editor\" data-id=\"4a2b112\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 10-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<ul>\n<li class=\"translation-block\">The goal was to create an <strong>accessible Instagram<\/strong> and <strong>TikTok account<\/strong> for my bachelor's thesis, focusing on <strong>accessibility<\/strong> in social media.<\/li>\n<\/ul>\n<ul>\n<li class=\"translation-block\">The focus was on <strong>short videos<\/strong> to explain the topic in a simple and understandable way.<\/li>\n<\/ul>\n<ul>\n<li class=\"translation-block\">The objective was to bring the <strong>concept of social media accessibility<\/strong> to as many people as possible through <strong>social media channels.<\/strong><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cc1e4d e-flex e-con-boxed e-con e-parent\" data-id=\"3cc1e4d\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2784183 e-con-full e-flex e-con e-child\" data-id=\"2784183\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b2695a elementor-widget elementor-widget-heading\" data-id=\"1b2695a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Process and Strategy<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63ed90b elementor-widget elementor-widget-text-editor\" data-id=\"63ed90b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><p data-pm-slice=\"0 0 []\" class=\"translation-block\">Creation of <strong>accessible content<\/strong> using tools like Premiere Pro, CapCut, and Adobe Express, including <strong>subtitles, alt texts,<\/strong> and <strong>adjusted color contrasts.<\/strong><\/p><\/li><li><p data-pm-slice=\"0 0 []\" class=\"translation-block\">Publishing and scheduling videos on <strong>TikTok and Instagram<\/strong> using Meta Business Suite.<\/p><\/li><li><p class=\"translation-block\">Active <strong>community management<\/strong> through <strong>interacting<\/strong> with comments, answering questions, and implementing feedback from the community.<\/p><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3030fe e-con-full e-flex e-con e-child\" data-id=\"d3030fe\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ebb4760 elementor-widget elementor-widget-image\" data-id=\"ebb4760\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/eva.mayer.cc\/wp-content\/uploads\/elementor\/thumbs\/Iphone-14-pro-max-editable-mockup_transparent-qycx5y5ul4j8ymunt2a6wtta732rpbpj2t9ldmlmk0.webp\" title=\"ebf_Mockup2\" alt=\"Smartphone-Mockup, das ein Beispiel f\u00fcr ein barrierefreies 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controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd89c64 e-flex e-con-boxed e-con e-parent\" data-id=\"fd89c64\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f958013 e-flex e-con-boxed e-con e-child\" data-id=\"f958013\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d834857 elementor-shape-circle e-grid-align-right elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"d834857\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 10-04-2024 *\/\n.elementor-widget-social-icons.elementor-grid-0 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.elementor-icon.elementor-social-icon{border-radius:10%}.elementor-shape-circle .elementor-icon.elementor-social-icon{border-radius:50%}<\/style>\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-060cead\" href=\"https:\/\/www.instagram.com\/einfachbarrierefrei\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27e0015 e-flex e-con-boxed e-con e-parent\" data-id=\"27e0015\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cdbfd7 elementor-widget elementor-widget-text-editor\" data-id=\"5cdbfd7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-context=\"page.page.container\" data-hover-hint=\"pageContainer\">\n<section>\n<div data-context=\"pages\" data-identity=\"id:p6446b48960e6ef3906f0f998b18858011ac5037d9e7ec75d39777\">\n<div>\n<div>\n<div>\n<div>\n<h6><b>Programs<\/b>: Adobe Photoshop, Adobe Illustrator, CapCut&nbsp;<\/h6>\n<h6><b>Websites &amp; Apps:<\/b> Adobe Express, Meta Business Suite<\/h6>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Social Media Strategie: Einfach BarriereFrei Ziele Ziel war es, f\u00fcr meine Bachelorarbeit einen barrierefreien Instagram und Tiktok Account zum Thema Barrierefreiheit in sozialen Medien zu erstellen. Der Fokus sollte dabei auf kurzen Videos liegen, um die Thematik einfach erkl\u00e4ren zu k\u00f6nnen. Ziel war es, Barrierefreiheit auf Social-Media m\u00f6glichst vielen Menschen \u00fcber Social-Media-Kan\u00e4le n\u00e4her zu bringen. [&hellip;]<\/p>","protected":false},"author":2,"featured_media":1323,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/eva.mayer.cc\/en\/wp-json\/wp\/v2\/posts\/1155"}],"collection":[{"href":"https:\/\/eva.mayer.cc\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eva.mayer.cc\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eva.mayer.cc\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/eva.mayer.cc\/en\/wp-json\/wp\/v2\/comments?post=1155"}],"version-history":[{"count":10,"href":"https:\/\/eva.mayer.cc\/en\/wp-json\/wp\/v2\/posts\/1155\/revisions"}],"predecessor-version":[{"id":1584,"href":"https:\/\/eva.mayer.cc\/en\/wp-json\/wp\/v2\/posts\/1155\/revisions\/1584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eva.mayer.cc\/en\/wp-json\/wp\/v2\/media\/1323"}],"wp:attachment":[{"href":"https:\/\/eva.mayer.cc\/en\/wp-json\/wp\/v2\/media?parent=1155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eva.mayer.cc\/en\/wp-json\/wp\/v2\/categories?post=1155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eva.mayer.cc\/en\/wp-json\/wp\/v2\/tags?post=1155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}