Event Design:
Animal
Goals
The event design for the festival under the motto "Find the Animal in You" combines creativity and functionality to create an immersive experience for all participants.
- Creative event design featuring a logo, key visual, and merchandise such as pins, ice cream cups, and drink covers for a distinctive festival identity.
- Design of tickets, festival wristbands, and flyers that spark anticipation and emphasize the festival character.
Challenge
Two major challenges shaped the development of the event design:
- Creating a coherent visual concept that reflects the vibrancy and diversity of the motto "Find the Animal in You" while appealing to a broad target audience.
- Designing merchandise items and print products that serve as functional event utilities while simultaneously increasing the festival's recognition value – from the first ticket to the last drink cover.
Programs: Adobe Photoshop, Adobe Illustrator