Corporate Identity:
Ifo.net
Goals
The goal was to create a modern and distinctive logo that strengthens the brand identity of Ifo.net and conveys a professional, trustworthy impression.
- Development of a modern and memorable logo that reflects Ifo.net's values such as trust, professionalism, and technical competence.
- Ensuring a unified brand presence that remains consistent across all visual materials.
- Utilization of a clear, text-based design aesthetic, supported by the accentuation of a blue dot to attract attention and radiate seriousness.
Challenge
During the design process of the logo and brand identity, several focal points were addressed:
- Creating a design that is simple yet striking, conveying the technologically oriented direction of Ifo.net.
- Choosing the right colors to radiate trust and professionalism without compromising visual clarity.
- Developing a consistent visual language that can be easily transferred to all branding materials.
Programs: Adobe Photoshop, Adobe Illustrator