Social Media Strategy:
Einfach BarriereFrei
Goals
- The goal was to create an accessible Instagram and TikTok account for my bachelor's thesis, focusing on accessibility in social media.
- The focus was on short videos to explain the topic in a simple and understandable way.
- The objective was to bring the concept of social media accessibility to as many people as possible through social media channels.
Process and Strategy
Creation of accessible content using tools like Premiere Pro, CapCut, and Adobe Express, including subtitles, alt texts, and adjusted color contrasts.
Publishing and scheduling videos on TikTok and Instagram using Meta Business Suite.
Active community management through interacting with comments, answering questions, and implementing feedback from the community.
